"The determinant of intention behavioral to consume halal food among consumer in Klang Valley" / Noor Raihanum Naif

• Format: Student Project
• Published: Faculty of Business and Management 2007
• Online Access: http://ir.uitm.edu.my/id/eprint/17973/

This study is conducting to identify the determinants that will lead to the Muslim consumer consume the Halal food such as meat, dairy product, and others in Klang Valley, Malaysia. for this study, it is to focusing what the element will be influencing the consumer during purchasing the Halal food....