An analysis of potential market of Proton cars in Jordan / Nazliah Nari

• Format: Student Project
• Published: Faculty of Business and Management 2006
• Online Access: http://ir.uitm.edu.my/id/eprint/17969/

The key objective of this research is to gather information to assist Proton in preparing a marketing plan based on the feasibility study done and to penetrate new markets in Jordan. Motorists who bought a new passenger car in the last 5 years tend to be young males who are executives and profession...