Customer perception towards quality of service: a study on Ministry of International Trade And Industry (MITI) Pahang Branch / Elisa Razman

• Format: Student Project
• Published: Faculty of Business and Management 2007
• Online Access: http://ir.uitm.edu.my/id/eprint/17940/

The research is entitled "Customer Perception towards Quality 6fService: A Study on Ministry Of International Trade and Industry (MITI) Pahang Branch". The four objectives of the study is to identify the perceptions of customer towards MITI Pahang services, to identify the level of service quality of MITI Pahang, to identify the factors that influences the service quality of MITI Pahang and to provide the recommendation so that this study can be valuable to other people. The scope of this study is concentrated with the service quality of MITI. The researcher has used descriptive and hypothesis as the purpose of study. The sampling technique of this research is non-'probability sampling under convenience sampling. The numbers of sampling size is 90 respondent who are the customers that dealing with MITI Pahang Branch. At the end of the study, based from the findings, several recommendations have been made for the organization and also for future research purpose.