Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar

• Main Authors: Margaret Lucy Gregory, Jasmine Vivienne Andrew, Omar, Noraida
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2013
• Online Access: http://ir.uitm.edu.my/id/eprint/17746/2/LP_MARGARET%20LUCY%20GREGORY%20RMI%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/17746/

Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effect...