Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani
Relationship marketing is a good strategy to be used by many firms to maintain a long-term relationship with customers in today’s business environment which is very competitive and challenging. Relationship marketing also can help the marketers to make effective decisions to enhance customer loyalty...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17248/1/PPb_IMNIE%20FARAHAINIE%20MAT%20JANI%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/17248/ |
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