The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan

• Main Authors: Jaslin, Noorliana, Mohd Khalid, Nor Syahira, Ab Manan, Nurul Nabilah
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism Management 2015
• Online Access: http://ir.uitm.edu.my/id/eprint/17221/2/PPb_NOORLIANA%20JASLIN%20HM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/17221/

This study investigates the effect of the marketing mix on purchase intention in spa at Bandar Hilir, Melaka. The marketing mix that are used is 4P's that is product, promotion, place and price. Purchase behavior is an important key for consumers during considering and evaluating of certain pro...