Factors that influence customers satisfaction toward Air Asia services / Maizatul Syafiqah Mohd Zakidin , Nadiah Amiruddin and Siti Nur Najwa Abdullah

• Main Authors: Mohd Zakidin, Maizatul Syafiqah, Nadiah Amiruddin, Nadiah, Abdullah, Siti Nur Najwa
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism Management 2014
• Online Access: http://ir.uitm.edu.my/id/eprint/17216/2/PPb_MAIZATUL%20SYAFIQAH%20MOHD%20ZAKIDIN%20HM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/17216/

The purpose of this study is to provide a better understanding of customer satisfaction level with the availability of the in flight food service, price and online booking after using the Air Asia airline service. The research objective of this paper is to identify factors that influence customer sa...