Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin

• Main Authors: Kamal Azmir, Kamal Rul Asraf, Md Yasin, Siti Nur Syaffiqah, Kamarudin, Nur Diyana
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism Management 2014
• Online Access: http://ir.uitm.edu.my/id/eprint/17215/2/PPb_KAMAL%20RUL%20ASRAF%20KAMAL%20AZMIR%20HM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/17215/

Service quality have been a great impact towards organization's overall performance and revenues especially Tourism Industry where directly related with services. It is usually being achieved when visitor's satisfaction were fulfilled. Therefore. measuring visitor satisfaction becomes vita...