“Implementation of Blue Ocean Strategy (BOS): study on the role of Chief Minister Office, Division of Human Resource as a Change Agent” / Nor Syafiqah Abdullah and Rojita Anam

• Main Authors: Abdullah, Nor Syafiqah, Anam, Rojita
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Online Access: http://ir.uitm.edu.my/id/eprint/17079/2/PPb_NOR%20SYAFIQAH%20%20ABDULLAH%20BM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/17079/

Blue Ocean Strategy (BOS) is the one of the management concept that is needed to be applied in any organizations. Division of Human Resource (BPSM) should take the opportunity to adapt Blue Ocean Strategy (BOS) in the organization as a respond and support to our Prime Minister’s announcement to enco...