Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad

• Main Authors: Mohd Tahir, Nor Rasyidah, Mohammad, Mohammad Suhairi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Online Access: http://ir.uitm.edu.my/id/eprint/17066/2/PPb_NOR%20RASYIDAH%20%20MOHD%20TAHIR%20BM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/17066/

The main purpose of this study is to determine the level of customer awareness about buying green product. There are four factors that lead to buying green product which are consumers’ environmental concerns, awareness of green product, awareness of price and awareness of brand image. The researcher...