A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
This research was conducted to carry out a study entitled “Consumer perception towards buying China product among Gen Y”. The purpose of this study is to investigate the key factors which influence the Gen Y consumer perception. The four independent variables are Country of Origin (COO), product typ...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17002/2/PPb_FATIN%20FARAHAINI%20%20MOHAMAD%20ZAMRIE%20BM%2015_5.pdf http://ir.uitm.edu.my/id/eprint/17002/ |
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