The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip

• Main Authors: Faizul, Fatin Ayuni, Samsularip, Nurul Shahadah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Online Access: http://ir.uitm.edu.my/id/eprint/17001/2/PPb_FATIN%20AYUNI%20%20FAIZUL%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/17001/

This research is conduct to carry out “THE DETERMINANT OF BRAND HERITAGE: FACTORS THAT INFLUENCING PROTON USER TO REPURCHASE OF PROTON’S CAR IN MALAYSIA”. The main objective is to determine the factor that affects the PROTON existing customers to repurchase of PROTON automobile while the additional...