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The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes

Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the d...

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Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 1996
Online Access:http://ir.uitm.edu.my/id/eprint/16741/1/AJ_SUE%20BIRLEY%20JIBE%2096.pdf
http://ir.uitm.edu.my/id/eprint/16741/
https://jibe.uitm.edu.my/
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spelling my.uitm.ir.167412017-04-18T08:12:10Z http://ir.uitm.edu.my/id/eprint/16741/ The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the degree of marketing orientation amongst a sample of owner-managed firms, and reports on different typologies of owner-managers based on their attitude towards marketing. The study draws upon 128 small manufacturing firms in Bedfordshire, U.K. Firms in the sample range in size from 5 to 105 employees, from £50,000 to over £5 million sales, and from less than £50,000 to over £1 million profit. Faculty of Business and Management ; UiTM Press 1996 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16741/1/AJ_SUE%20BIRLEY%20JIBE%2096.pdf UNSPECIFIED (1996) The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1). pp. 75-106. ISSN 0128-7494 https://jibe.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the degree of marketing orientation amongst a sample of owner-managed firms, and reports on different typologies of owner-managers based on their attitude towards marketing. The study draws upon 128 small manufacturing firms in Bedfordshire, U.K. Firms in the sample range in size from 5 to 105 employees, from £50,000 to over £5 million sales, and from less than £50,000 to over £1 million profit.
format Article
title The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
spellingShingle The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
title_short The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
title_full The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
title_fullStr The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
title_full_unstemmed The marketing orientation of owner – managers / Sue Birley and Bashir EL-Rayyes
title_sort marketing orientation of owner – managers / sue birley and bashir el-rayyes
publisher Faculty of Business and Management ; UiTM Press
publishDate 1996
url http://ir.uitm.edu.my/id/eprint/16741/1/AJ_SUE%20BIRLEY%20JIBE%2096.pdf
http://ir.uitm.edu.my/id/eprint/16741/
https://jibe.uitm.edu.my/
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score 13.18916

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