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Attributes influencing food products enhancement / Mohd Zahir Zainol

This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in...

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Main Author: Zainol, Mohd Zahir
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16688/
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spelling my.uitm.ir.166882019-02-04T01:22:27Z http://ir.uitm.edu.my/id/eprint/16688/ Attributes influencing food products enhancement / Mohd Zahir Zainol Zainol, Mohd Zahir This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in state of Melaka. Three hundred selected consumer were participated in this research. The finding reveal that there is a positive relationship between the three all determinant variables.Socio culture, market positioning and consumer value are agreed to be the most influential attributes in food product enhancement. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf Zainol, Mohd Zahir (2013) Attributes influencing food products enhancement / Mohd Zahir Zainol. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in state of Melaka. Three hundred selected consumer were participated in this research. The finding reveal that there is a positive relationship between the three all determinant variables.Socio culture, market positioning and consumer value are agreed to be the most influential attributes in food product enhancement.
format Thesis
author Zainol, Mohd Zahir
spellingShingle Zainol, Mohd Zahir
Attributes influencing food products enhancement / Mohd Zahir Zainol
author_facet Zainol, Mohd Zahir
author_sort Zainol, Mohd Zahir
title Attributes influencing food products enhancement / Mohd Zahir Zainol
title_short Attributes influencing food products enhancement / Mohd Zahir Zainol
title_full Attributes influencing food products enhancement / Mohd Zahir Zainol
title_fullStr Attributes influencing food products enhancement / Mohd Zahir Zainol
title_full_unstemmed Attributes influencing food products enhancement / Mohd Zahir Zainol
title_sort attributes influencing food products enhancement / mohd zahir zainol
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16688/
_version_ 1685648837692096512
score 13.18916

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