Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

• 主要な著者: Mohd Noor, Nor Azila, Muhamad, Azli
• フォーマット: 論文
• 言語: English
• 出版事項: Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA) 2007
• 主題: Life insurance business. Management
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/16189/1/AJ_NOR%20AZILA%20MOHD%20NOR%20MJQ%2007.pdf; http://ir.uitm.edu.my/id/eprint/16189/

The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...