Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh

• Main Author: Mohd Saleh, Nurjannah
• Format: Student Project
• Language: English
• Published: Faculty of Education 2013
• Subjects: Malaysia; Book industries and trade
• Online Access: http://ir.uitm.edu.my/id/eprint/15230/1/PPb_NURJANNAH%20MOHD%20SALEH%20FF%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/15230/

The objective of this study is to identify the marketing management practices carried out by two private publications companies, Buku Fixi and Jemari Seni Sdn. Bhd. Both companies focus on a niche market and are consistent in terms of the genres of published books for the past few years. Both have d...