The effect of ice cream packaging design on consumer buying behavior / Nur Farahtul Akmar Mohamed Tharik

When it comes to summer especially for Malaysia that having a hot weather, the first thing popping into people's mind is something cold like ice cream. Ice cream has become a common and popular ice product all these years and also it becomes a demand nowadays in all generation from kids to adu...

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Bibliographic Details
Main Author: Mohamed Tharik, Nur Farahtul Akmar
Format: Student Project
Language:English
Published: Faculty of Art and Design 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/14366/1/PPb_NUR%20FARAHTUL%20AKMAR%20MOHAMED%20THARIK%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14366/
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