Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid

• Main Author: Abdul Hamid, Kamal Hussin
• Format: Student Project
• Language: English
• Published: Faculty of Architecture, Planning and Surveying 1991
• Subjects: HF Commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/1355/1/PPd_KAMAL%20HUSSIN%20ABDUL%20HAMID%20AP%2091_5%20P01.pdf; http://ir.uitm.edu.my/id/eprint/1355/

Good displays are primarily designed to sell merchandise, but they also create an atmosphere that indicates the character of the store. For example a prestige department store stresses elegance and high styling in its displays to convey the type of merchandise it carries. On the other hand a su...