The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling

• Main Author: Geling, Alex Anderian
• Format: Student Project
• Language: English
• Published: Faculty of Art and Design 2013
• Subjects: Customer services. Customer relations; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/13125/1/PPb_ALEX%20ANDERIAN%20GELING%20AD%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/13125/

The problem of this research is to verify the wayfindings issue at Jong’s crocodile Farm and zoo. The main purpose of the study is to examine whether wayfinding system is important to add customer visits and satisfaction. Also, to support this study, the literature review establishes a basis of envi...