Measuring website service quality for Malaysian companies / Voon Boo Ho, Karen Kueh and Mohd Zawawi Mohd Zafian

• Main Authors: Voon, Boo Ho, Kueh, Karen Meng Koon, Mohd Zafian, Mohd Zawawi
• Format: Article
• Language: English
• Published: Research Management Institute (RMI) 2009
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; World Wide Web. Web portals. Web site development
• Online Access: http://ir.uitm.edu.my/id/eprint/13078/1/AJ_VOON%20BOO%20HO%20SMRJ%20%2009%201.pdf; http://ir.uitm.edu.my/id/eprint/13078/; https://smrj.uitm.edu.my/

A customer-perceived quality service has been widely used towards enhancing the customers’ satisfaction and loyalty. The same situation is also applicable for the online services; in an increased use of websites as a channel for information presentation and provision of other services. Hence, the w...