Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail

• Main Authors: Saeed, Mohammad, M. Josiam, Bharath, Ismail, Ismadi
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2000
• Subjects: Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/11416/1/AJ_MOHAMMAD%20SAEED%20JIBE%2000.pdf; http://ir.uitm.edu.my/id/eprint/11416/; https://jibe.uitm.edu.my/

The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also invol...