NMC553 : Integrated marketing communication / College of Creative Arts
The course aims to prepare students to apply the techniques of marketing communications to launching, building and nurturing branded products – both manufactured goods and services. The fourth P of marketing – Promotions – has metamorphosed in the past two decades to encompass a variety of activitie...
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/110813/1/110813.pdf https://ir.uitm.edu.my/id/eprint/110813/ https://aims.uitm.edu.my/ |
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