The effectiveness of promotional activities by NZ Holidays Travel & Tours / Shakirin Mohamad Shariff

• 主要作者: Mohamad Shariff, Shakirin
• 格式: Thesis
• 语言: English
• 出版: 2006
• 主题: Marketing research. Marketing research companies. Sales forecasting
• 在线阅读: https://ir.uitm.edu.my/id/eprint/110217/1/110217.pdf; https://ir.uitm.edu.my/id/eprint/110217/

Government's aim to attract 20 million tourists in 2007. So it is important for company such as travel agency to take this good opportunity by doing ongoing promotion to promote health tourism and eco-tourism through various activities such conferences and exhibitions. Means that promotion acti...