The effectiveness of promotional activities by NZ Holidays Travel & Tours / Shakirin Mohamad Shariff

• Main Author: Mohamad Shariff, Shakirin
• Format: Thesis
• Language: English
• Published: 2006
• Subjects: Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/110217/1/110217.pdf; https://ir.uitm.edu.my/id/eprint/110217/

Government's aim to attract 20 million tourists in 2007. So it is important for company such as travel agency to take this good opportunity by doing ongoing promotion to promote health tourism and eco-tourism through various activities such conferences and exhibitions. Means that promotion acti...