Customer intention towards Celcom broadband subscription: a study in Kota Bharu, Kelantan / Julaina Baistaman
The aim of this study was to examine the factors influencing customers' intention to subscribe Celcom broadband in Kelantan state, focusing upon Kota Bharu. There are five factors that been studied, which were: attitude, subjective norms, knowledge, perceived usefulness and also price concern....
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/108314/1/108314.pdf https://ir.uitm.edu.my/id/eprint/108314/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|