The impact of facebook marketing on customer purchase intention in mid-scale restaurants: a study in Gujranwala, Pakistan / Nurul Firdaus Sikandar Hayat, Nurnajihah Ahmad Kamal and Tajulurrus Mohammad

• 主要な著者: Sikandar Hayat, Nurul Firdaus, Ahmad Kamal, Nurnajihah, Mohammad, Tajulurrus
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Teknologi MARA, Terengganu 2024
• 主題: Telemarketing. Internet marketing
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/108029/1/108029.pdf; https://ir.uitm.edu.my/id/eprint/108029/; https://e-ajuitmct.uitm.edu.my/v3/

This study focuses on the development and implementation of a research instrument designed to assess customer responses to Facebook advertisements for midscale restaurants in Pakistan, utilizing a sample size of 165 respondents. Facebook marketing has proven to be a powerful tool in influencing cust...