The impact of facebook marketing on customer purchase intention in mid-scale restaurants: a study in Gujranwala, Pakistan / Nurul Firdaus Sikandar Hayat, Nurnajihah Ahmad Kamal and Tajulurrus Mohammad

• Main Authors: Sikandar Hayat, Nurul Firdaus, Ahmad Kamal, Nurnajihah, Mohammad, Tajulurrus
• 格式: Article
• 语言: English
• 出版: Universiti Teknologi MARA, Terengganu 2024
• 主题: Telemarketing. Internet marketing
• 在线阅读: https://ir.uitm.edu.my/id/eprint/108029/1/108029.pdf; https://ir.uitm.edu.my/id/eprint/108029/; https://e-ajuitmct.uitm.edu.my/v3/

This study focuses on the development and implementation of a research instrument designed to assess customer responses to Facebook advertisements for midscale restaurants in Pakistan, utilizing a sample size of 165 respondents. Facebook marketing has proven to be a powerful tool in influencing cust...