RESTSERV: restaurant service quality model for Malaysia / Ishmael Kelvin Jensen, Sharina Osman and Che Rosmawati Che Mat

• Main Authors: Jensen, Ishmael Kelvin, Osman, Sharina, Che Mat, Che Rosmawati
• Format: Article
• Language: English
• Published: UiTM Press 2024
• Subjects: Quality control. Standards; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/107298/1/107298.pdf; https://ir.uitm.edu.my/id/eprint/107298/

This paper aimed to assess the culture, cultural value, and service quality perceptions of Malaysians in the restaurant industry. The literature review revealed culture and value are separate factors, but they are related to service quality. A 32-item Likert scale questionnaire was developed and dis...