Delicious Cupcake Café / Siti Sarah Zalikha Umar Baki ... [et. al]

• Main Authors: Umar Baki, Siti Sarah Zalikha, May, Masnoni, Aben, Sheereen Puyang, Andam, Jespeny Kiki, Norhissham, Nur Hafiza
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/106965/1/106965.pdf; https://ir.uitm.edu.my/id/eprint/106965/

In this report, we focusing on our business plans and matters such as opportunities of the business. Other than that, we also focused on how to make and implement strategic plans in our business in order for our business continuously consumed by the customers and to achieve our goals. We have chosen Delicious Cupcakes Cafe for our business opportunity. After collecting all the information, we has identified the needs and wants of customer, scanning the environment and evaluating of self and the community and lastly screening of business opportunity. Our client is customers identifying as middle and low class who want consume product with affordable price. We are targeting students in UiTM Campus 2 Kota Samarahan because we have delivery services of our product to customer. Our business location is adjacent convenient store.