Business Opportunity of Mochidoki / Ainul Albaniah Abdul Taib

• Main Author: Abdul Taib, Ainul Albaniah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/106394/1/106394.pdf; https://ir.uitm.edu.my/id/eprint/106394/

A condition that allows an entrepreneur to offer marketable items and services to prospective consumers or end-users is referred to as an opportunity. An opportunity develops when there is a need and a desire to satisfy it. The terms "needs" and "wants" allude to the consumer's necessities, whilst "wants" refers to a personal desire for anything other than a basic necessity. The pandemic covid-19, as we all know, has an effect on us. For example, because to the pandemic, there are few eateries open, making it difficult for people to eat outside to satisfy their cravings. As a result, I believe that starting a food business will be more beneficial to me. Mochidoki, also known as a Mochi, is the product I chose for my business. According to my research, there aren't many people selling Mochi in my neighbourhood. Because mochi has become one ofthe most popular delicacies in recent years, I believe this is an excellent opportunity to launch my firm. As a result, I decided to offer delivery services to all ofmy customers. One ofthe reasons I started this business was to assist my parents, who are constantly spending a lot ofmoney on me in order to support my life as a university student. As a student, I spend a lot of money on things like house rent, stationery, college fees, books, and so onTAFaTesult, by operating this business, I can help to alleviate the financial strain that my family bears. Aside from that, another reason I started this business is that I want to learn new things, and with this business, I can leam new things about business management. As a result, I am Hoping that my business will match my expectations and that I will be able to continue it in the future.