Service quality and customer satisfaction in the environment of higher education: a study on the public and private university students in Malaysia / Zainudin Awang, Rustam Shaari and Meer Zhar Farouk Amir Razli
Quality has become a reality; and the quality related activity is top priority in a university. Lately, the university emphasizes a policy to assure quality such as "Total Quality Management': "Continuous Quality Improvement", "ISO 9000" and "Quality Assurances...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105361/1/105361.pdf https://ir.uitm.edu.my/id/eprint/105361/ |
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