From one to diversity: explore the design principles of flexible branding visual identity and its application on design practice / Mei Bingfeng and Md Nagib Padil

• Main Authors: Bingfeng, Mei, Padil, Md Nagib
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2024
• Subjects: NX Arts in general; Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/104578/1/104578.pdf; https://doi.org/10.24191/idealogy.v9i2.539; https://ir.uitm.edu.my/id/eprint/104578/; https://idealogyjournal.com/; https://doi.org/10.24191/idealogy.v9i2.539

As a new trend in visual design, Flexible Branding Visual Identity (FBVI) holds the overwhelming advantage in its being adaptable in situation, flexible in application and rich in connotation, and therefore adopted by increasing number of brands in the building and promotion of visual image. Much at...