How to survive in telecommunication industry: TM Berhad case (fixed line services) / Sylvia Ojihi @ Joe
This research is a study on the marketing strategy and the SWOT analysis of TM. The purpose of doing this research is to identify the main strategy of TM that enable them to gain competitive advantage in one of its business unit that is the fixed line services and also identifying their internal str...
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| Format: | Student Project |
| Language: | English |
| Published: |
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/103357/1/103357.pdf https://ir.uitm.edu.my/id/eprint/103357/ |
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