A study on consumer satisfaction towards livestock product sold in Penampang / Linus Lojinga

• Main Author: Lojinga, Linus
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/102717/1/102717.pdf; https://ir.uitm.edu.my/id/eprint/102717/

This study involves 250 respondent aged between 20 and 36 and above who lives in Penampang areas. The researcher explored on consumers' satisfaction towards livestock product sold in Penampang, either in the open markets (open space) or hypermarkets and supermarkets. The researcher used four issues on this survey, product quality, price, market environment and service quality. The research methodology used by researcher personal interviews with the consumers and personal observation made both in the open market and hypermarket/supermarkets in Penampang. The personal interviews were carried out during the weekends (Saturdays and Sundays). From the finding, the researcher felt that there are reasons and needs to improve the quality of the livestock product, the conditions of the open market, and service quality from all concern including the local authorities.