Bujang kail / Muhammad Firdaus Azaman

• Main Author: Azaman, Muhammad Firdaus
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/102481/1/102481.pdf; https://ir.uitm.edu.my/id/eprint/102481/

DG Tackle, a leading supplier of top-notch fishing gear, is situated in the picturesque Lembah Bujang area. DG Tackle is committed to serving both new and experienced fishermen by providing a wide selection of items that are made to improve fishing. We obtain rods, reels, lines, lures, and accessories from reputable manufacturers who are renowned for their dependability and skill. DG Tackle, formerly known as Bujang Kail, is repositioned as a leader in the fishing equipment market, serving the requirements of fishermen in Lembah Bujang. This change represents a strategic shift meant to improve customer interaction and better match with local culture. Offering a wide range of fishing equipment, such as rods, reels, lines, and accessories, Bujang Kail upholds the same dedication to quality and customer satisfaction that characterized DG Tackle. Bujang Kail not only seeks to meet but surpass the expectations of fishing enthusiasts, ensuring they have the knowledge and skills necessary to flourish in the many fishing habitats of Lembah Bujang. This is achieved via a renewed emphasis on innovation and community involvement. This abstract examines the DG Tackle to Bujang Kail strategic rebranding, which is marked by an updated corporate colour scheme, new logo, and improved advertising tactics. Bujang Kail, formerly known as DG Tackle, has changed to better appeal to its target market of Lembah Bujang fishing lovers. The rebranding campaign includes a new corporate colour scheme that highlights the area’s natural beauty and a revised logo that captures the spirit of adventure and quality associated with fishing. Furthermore, Bujang Kail has stepped up its marketing initiatives to provide clients with even more value, such as exclusive events, loyalty programs, and special discounts. Bujang Kail is more than just a fishing shop, it's a comprehensive hub for all fishing enthusiasts. In addition to offering a wide range of high quality fishing equipment, form rods and reels to bait and tackle, Bujang Kail also provides expert maintenance services. Whether you need a reel repaired, a rod refurbished, or routine equipment checks, the skilled technicians at Bujang Kail ensure your gear is always in top condition. This commitment to both product and service excellence makes Bujang Kail a trusted destination for anglers seeking reliable equipment and professional support. Bujang Kail stands ready to enhance the fishing experience for enthusiasts of all levels. Our rebranding is more than just a new name; it signifies our pledge to be a trusted partner in every an gler's journey, ensuring they have the best tools and support for every adventure.