Tripleglow / Nazia Zulaiqha Nor Azlan ... [et al.]

• Main Authors: Nor Azlan, Nazia Zulaiqha, Balqis, Nurain, Mohd Sharil, Huda Farzana, Erwan, Nur Amirah Athilah, Ismail, Nur Kiasatina Amirah, Zakaria, Nur Aina Amirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Business education; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/101782/1/101782.pdf; https://ir.uitm.edu.my/id/eprint/101782/

The process of bringing a new product to market, from concept genesis to market introduction, is referred to as new product development. It includes market research, concept development, design, prototyping, testing, and commercialization. NPD strategies that are effective prioritize customer demand...