ProBiotea biscuits: a probiotic delight for all ages / Nur Insyirah Nurman ... [et al.]

• Main Authors: Nurman, Nur Insyirah, Salehudin, Farisya Syazwena, Azhari, Nurul Ainnah Farhanah, Zulkarnain, Nur Emely Sofea, Abdullah, Noraini
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Business education; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/101777/1/101777.pdf; https://ir.uitm.edu.my/id/eprint/101777/

The report's objective is to enlighten prospective buyers about our products and offer details. We need to determine the issues individuals are having before we can design a prototype for our product. Following that, we brainstormed the idea by surveying respondents of various ages. We can build the prototype based on the survey results and consumer demand, as well as market research. We identified several issues during our brainstorming session. Firstly, due to their hectic schedules, people frequently skip meals. People nowadays are overburdened with work, family functions, and other obligations. They get sick because they don't have enough time to take care of themselves and eat healthy meals. ProBiotea Biscuits represent an innovative and health-conscious addition to the snack market, combining the delightful experience of biscuit consumption with the numerous benefits of probiotics. Designed to cater to all age groups, our new product development focuses on providing a tasty and convenient way for consumers to incorporate probiotics into their daily diet. The global demand for functional foods, especially those promoting gut health, has witnessed a significant surge. ProBiotea Biscuits aims to tap into this growing market by offering a convenient and palatable solution for individuals seeking a tasty snack that also supports their digestive well-being. With an increasing awareness of the importance of gut health across demographics, our product addresses a broad and expanding consumer base.