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Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff

This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pric...

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Main Author: Mohd Yusoff, Azinah
Format: Thesis
Language:English
Published: 2006
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf
https://ir.uitm.edu.my/id/eprint/101654/
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spelling my.uitm.ir.1016542024-09-10T16:11:41Z https://ir.uitm.edu.my/id/eprint/101654/ Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff Mohd Yusoff, Azinah Marketing This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, place and sales promotion). There are 100 respondents among customers at Esham Cybercafe Kuala Krai involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing, while other three independent variables, service quality, place and sales promotion have no positive relationship. 2006 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mohd Yusoff, Azinah
Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
description This research is aimed to determine factors that influence customer perception towards Esham Cybercafe and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, place and sales promotion). There are 100 respondents among customers at Esham Cybercafe Kuala Krai involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing, while other three independent variables, service quality, place and sales promotion have no positive relationship.
format Thesis
author Mohd Yusoff, Azinah
author_facet Mohd Yusoff, Azinah
author_sort Mohd Yusoff, Azinah
title Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
title_short Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
title_full Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
title_fullStr Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
title_full_unstemmed Marketing research on customer perception toward the factors that influence Ehsham Cyber Cafe Kuala Krai, Kelantan / Azinah Mohd Yusoff
title_sort marketing research on customer perception toward the factors that influence ehsham cyber cafe kuala krai, kelantan / azinah mohd yusoff
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/101654/1/101654.pdf
https://ir.uitm.edu.my/id/eprint/101654/
_version_ 1811598233984565248
score 13.214268

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