What are the social constructs associated with the phrase "PM is the key" in digital marketing phenomenon / Mailyn Angca and JR Mantog

With the expeditious broadening of digital marketing, sending messages to the target market is highly unrestrained nowadays. This study utilized a qualitative phenomenological approach to explore on what online sellers ascribed to the phrase PM is the Key as commonly used phrase in digital marketing...

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Bibliographic Details
Main Authors: Angca, Mailyn, Mantog, JR
Format: Article
Language:English
Published: Universiti Teknologi MARA 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/101624/1/101624.pdf
https://ir.uitm.edu.my/id/eprint/101624/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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