Neuromarketing readiness in Malaysia: where are we now? / Azrin Ali ... [et al.]
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing. An underlying theme among several key concepts in defining neuromarketi...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101618/1/101618.pdf https://ir.uitm.edu.my/id/eprint/101618/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index |
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