Journey through Kedah: personalized travel itinerary crafted with ChatGPT / Nurul Hayani Abd Rahman, Dr. Rabitah Harun and Nani Ilyana Shafie

• Main Authors: Abd Rahman, Nurul Hayani, Harun, Rabitah, Shafie, Nani Ilyana
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2024
• Subjects: Technological change; Information technology. Information systems
• Online Access: https://ir.uitm.edu.my/id/eprint/101020/1/101020.pdf; https://ir.uitm.edu.my/id/eprint/101020/

Kedah is a state of Malaysia, located in the northwestern part of Peninsular Malaysia. The state’s capital is Alor Setar, and the royal seat is in Anak Bukit. Kedah is rich in history and home to majestic mosques, including the iconic Masjid Zahir. Kedah’s royal legacy is celebrated through the Kedah Royal Museum, offering a glimpse into the monarchy’s heritage. The state’s natural beauty is showcased in places like Gunung Jerai. The natural beauty and heritage of Kedah have attracted many tourists, making the tourism industry the state’s pivotal economic sector. Table 1 illustrates the annual number of visitors to Kedah from 2012 to 2021. According to the table, there was an upward trajectory in the number of visitors from 2012 to 2019, reaching a peak of 14,831,000 in 2019, followed by a slight decline to 10,108,000 in 2020, potentially attributed to global factors like the COVID-19 pandemic. The number of visitors further decreased to 4,023,002 visitors in 2021. This reflected the continued impact of external events on tourism in the state. Despite these variations, the overall trend suggests significant growth in the state’s tourism in the earlier years, followed by stability in the later years with fluctuations possibly influenced by broader socio-economic factors.