Factors affecting the purchase intention of organic food among employees in Hospital Universiti Sains Malaysia (HUSM) / Muhamad Ilyas Mohamad Ajir and Nurfarah Aimi Adli

• Main Authors: Mohamad Ajir, Muhamad Ilyas, Adli, Nurfarah Aimi
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/100986/1/100986.pdf; https://ir.uitm.edu.my/id/eprint/100986/

This paper presented the factors affecting organic food purchase intention among employees in Hospital Universiti Sains Malaysia. The factor that influence consumer purchase intention towards organic food mostly because of the health consciousness and also environmental awareness. This has been prov...