Factors influencing Malaysian muslim travelers’ destination choice in halal tourism / Fatihah Norazami Abdullah, Profesor Madya Dr Noriza Mohd Saad and Nor Edi Azhar Mohamed

• Main Authors: Abdullah, Fatihah Norazami, Mohd Saad, Noriza, Mohamed, Nor Edi Azhar
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/100611/1/100611.pdf; https://ir.uitm.edu.my/id/eprint/100611/

The worldwide tourist sector has seen a substantial increase in the popularity of halal tourism, a specialized area catering to the interests and requirements of Muslim travelers, in recent years. Malaysian Muslims are a notable demographic within the varied variety of Muslim visitors, with specific...