Determining members’ trust in cooperative: application of value cocreation behavioural scale / Yusman Yacob … [et al.]

• Main Authors: Yacob, Yusman Yacob, Ali, Jati Kasuma, Lajuni, Nelson, Pakasa, Umi Insyirah, Punding, Azlan Yusof, Shamsuddin, Noor Emma
• Format: Book Section
• Language: English
• Published: Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka 2022
• Subjects: Employee participation in management. Employee ownership. Industrial democracy. Works councils
• Online Access: https://ir.uitm.edu.my/id/eprint/100573/1/100573.pdf; https://ir.uitm.edu.my/id/eprint/100573/

Recently there are several numbers of research on value co-creation behaviour that continuously grow in the service marketing literatures. Customer is always a co-creator of value and they play an important role as an active player in value co-creation. In a cooperative context, member of a cooperat...