Emotional appeals in advertising influencing the purchase intention among food buyers / Amirah Nabilla Amri and Puteri Nur Amalin Fatihah Aznan

• Main Authors: Amri, Amirah Nabilla, Aznan, Puteri Nur Amalin Fatihah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Theory. Relation to other subjects
• Online Access: https://ir.uitm.edu.my/id/eprint/100475/1/100475.pdf; https://ir.uitm.edu.my/id/eprint/100475/

This undergraduate project is about advertising as a mode of communication that seeks to influence the actions of the target market. Any messages created and put out are to appeal to the customers to take a certain action, such as purchasing the products being marketed, can be considered as an act o...