A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
Generation Y consumers have become increasingly fashion conscious, contributing to the growth of the fashion industry particularly with a keen interest in international fast-fashion bands. Underlined by the consumer behaviour expectancy theory and theory of planned behaviour this study seeks to inve...
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| 主要な著者: | , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2018
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| 主題: | |
| オンライン･アクセス: | http://eprints.sunway.edu.my/925/1/Derek%20Ong%20A%20Study%20of%20Purchase%20Intention%20of%20International%20Fast%20Fashion.pdf http://eprints.sunway.edu.my/925/ https://www.agba.us |
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