Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour

• Main Authors: Lim, Tong Ming *, Lee, Angela Siew Hoong *, Chia, Mark P. C, Soam, Wei Jie, Liew, Kasper Yuet Hon
• Format: Article
• Language: English
• Published: Society for Science and Education 2017
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/794/1/Angela%20Lee%20loyalty.pdf; http://eprints.sunway.edu.my/794/; http://doi.org/10.14738/abr.56.3054

Understand member spending behaviour and their loyalty is important in all industries. By gaining loyalty from customers and understand how they spend, companies are able to retain their customers, increase their revenue and plan their marketing strategy to continue grow their business in a competit...