A Knowledge Management-extended Gamified Customer Relationship Management System
The growth of Smart Cities often depends on global trends, human capital, foreign investments and partnerships, as well as citizen participation. With these drivers in mind, we focus on the question of how to attract and maintain customers first through a Gamified Customer Relationship Management Sy...
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| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/675/1/Lee%20Chien%20Sing%20A%20Knowledge%20Management.pdf http://eprints.sunway.edu.my/675/ |
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