Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society. This trend has become a fashion dilem...
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| Main Authors: | , |
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| Format: | Article |
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Emerald
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/665/ http://dx.doi.org/10.1108/JFMM-01-2017-0002 |
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