Importance of branding property developers in Malaysia
This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers. 5000 questionnaires were distributed and finally 214 were used for this s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sunway University College
2008
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/49/1/branding_property.pdf http://eprints.sunway.edu.my/49/ |
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